In the beginning, there was Apple. When Steve & Co. were obsessing about how to make computers feel as beautiful as possible, typography was singled out for special attention. They wanted type on the screen to look just as perfect as it could in print—a grand plan to make computer interfaces into crafted objects every bit as beautifully considered as a hand-cut letter or a perfectly proportioned chair. And they won. Today we see more care being piled onto pixels than ever.
Continuing on their success in the mobile space, the social networking giant’s second quarterly results reported around 1.07 billion active mobile users a month as of June 30th, which is an increase of 31 percent compared to last year and a slight climb over last quarter. What’s particularly notable is that of the $2.68 billion the company made from advertising this quarter (it made a tidy sum of $2.91 billion overall), 62 percent of it came from mobile ads. That’s definitely higher than the 41 percent it made from mobile ads this time last year, and is on trend with what we saw earlier this April.
One of the best uses for wearable technology is to help you get around without being hunched over your smartphone. Google Glass and smartwatches do this, but you’re still staring at a screen instead of enjoying the scenery. That’s all set to change thanks to an Indian company that wants to put navigation equipment in your shoes. The Lechal interactive haptic footwear hooks up to your smartphone and when you reach a junction, vibrates the left (or right) foot depending on which turn you need to make.