In the beginning, there was Apple. When Steve & Co. were obsessing about how to make computers feel as beautiful as possible, typography was singled out for special attention. They wanted type on the screen to look just as perfect as it could in print—a grand plan to make computer interfaces into crafted objects every bit as beautifully considered as a hand-cut letter or a perfectly proportioned chair. And they won. Today we see more care being piled onto pixels than ever.